How to Get The Most From Your 2012 Calendar Advertising

Below are 10 tips to get your calendar advertising working efficiently and effectively.

1. Use to encourage Customer Referral
One of the most powerful marketing approaches is called “Viral Marketing” where you tell two friends and they tell two friends, and so on. Give each of your current customers an extra calendar to pass on to their friends. This is a very strong personal referral to you.

2. A Gift To Loyal Customers
Everyone can use a high-quality appointment calendar. This is a gift with real value. Personally hand to customers when they visit your business or mail to them.

 3. Replace Holiday Cards
A seasonal card is gone in a matter of weeks whereas your calendar will remain in the home all year long. This year, try sending out personal calendars instead of cards. They can be half the cost and the value is so much greater.

4. Display In Public
Think of the community centres that would love to display your calendar – town offices, libraries, arenas, hospitals, sports clubs, etc.

5. Promo Bonus
Everyone loves to get an added bonus. Give a FREE calendar with a qualifying purchase.

6. With Deliveries
Have your driver present a calendar or two with each delivery as your way of saying, “Thanks”.

7. Over The Counter
Keep your calendars in sight at the checkout and ensure staff hand them to your customers, along with a friendly “Thank You”.

8. Blanket Your Area
Use the post office, a delivery service, employees or even friends and family to blanket your local business area with calendars. They get a free calendar and you get the cost effective advertising!

9. Supply Local Businesses
Just like you, your fellow business people use appointment calendars and would much prefer to get them free than have to buy them. They also have employees and customers who could patronize your business as well.

10. Donate To Clubs
Are there clubs or associations in your area whose members could also be your customers? By supporting your local community with the donation of free calendars you are prospecting new customers. This is a Win-Win approach for everyone.